I think its fair to say that every Ad Microsoft has done to counter the very successful Mac vs PC ads by Apple has been a complete flop till now. The new ads finally hit the nail on the new ads attack and exploit the perception that Macs are very expensive, more so than PCs and that if your a PC user thinking of “switching” don’t bother… “you probably can’t afford to”.
Microsoft’s previous attempts at countering Apple’s ruthless Mac v PC marketing campaign leave a lot to be desired.
Mac and PC played by Justin Long (below right) and John Hodgman (below left).
I dont believe this ad will effect the opions of those who have already switched but it should be very effective in the current economic on people thinking of buy a new computer and are considering buying their first mac.
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